Visibility is essential for small businesses to be successful and profitable. Here are some easy and cost-effective ideas to increase brand awareness and visibility.

Blog guest, Shona Chambers, freelance marketing consultant and author of 100 Marketing Tips for Small Business Owners, details the 5 most important tips to creating a strong personal brand

Personal branding photography is important for small businesses to connect with their audience and build brand trust and authenticity. Read more about my personal branding shoot with The Pramshed blogger and social media manager, Claire Moran.