Why you need personal branding photography in 2023
Whether you’re a small business owner, entrepreneur, freelancer, consultant or influencer, having a uniquely recognisable brand is critical. More and more people are turning to self-employment or setting up small businesses in this pre-Covid time, which requires a shift to online businesses and a change in the way businesses market and communicate. Your brand and the images you use are the first thing that people will notice, and will set you apart in a highly competitive market. This is where personal branding photography comes in. A library of strategic, on brand photos is the perfect way to visually tell your story in an authentic, engaging and professional manner and connect you with your audience.
Build the know, like and trust factor to grow your business
Toni Horton, Midlife No Crisis Coach photographed by Portrayed Photography
In this digital dominated world, people want the connection with the person behind the business and most seek to do business with people they know, like and trust.
Personal branding photography creates a controlled conversation by sharing a persona that is true to you. The aim is to speak to your audience and clients in a way that connects and engages with them. Your audience isn’t just interested in what you do, but who you are and why you do it. Take the time to allow your audience to get to know you. When you find the connection points that resonate, you can build a rapport that leads to a relationship based on know, like and trust.
It takes some commitment to dig deep, be consistent and put the work into telling your personal story that will resonate with your ideal clients. Reaching this stage is a marathon, not a sprint.
Be true to your audience
Claire Moran Designs photographed by Portrayed Photography
Gone are the days of filling your website and communication channels with stock images. Your audience and potential clients value your honesty, integrity and authenticity. Be confident to tell your story and put yourself up front. Be true, share your successes and mistakes, the special stories that make you who you are are the most valuable. Vulnerability can be a powerful point of connection. It makes us real and the lessons we’ve learned enable us to grow and allow others to learn from our experiences.
Stand out from the competition
We all have unique stories to tell and if you’re being true to yourself and your values, you will always have a point of differentiation from your competitors. Think about your origin story. How and why did you start your business? What do you stand for and what journey are you on? How do you want your clients to feel when they work with you and what problems are you helping them solve?
Position yourself as an expert in your field
Julia Ferrari Web Design photographed by Portrayed Photography
Investing in your business through personal branding photography demonstrates your credibility and professionalism. Your usage of high quality photography speaks to your values and will attract clients with similar values. Photography is an efficient way of telling a compelling story and showing the behind the scenes of your business and allows your potential clients to know exactly what to expect.
Show up for your business
With consistency and effort, your business reach can be vast and by putting yourself out there as the face of your business, you’ll be building your brand awareness and growing your audience. Personal branding photography isn’t just for Instagram and TikTok influencers. Your brand images will bring personality and a point of connection to the pages of your website, your email signature, all your marketing collateral, reports, blog posts, PR and publicity opportunities and yes, in 2023, you’ll even find personal branding photography on LinkedIn!
Want to learn how I can help you connect with your audience and elevate your brand? Take a look at my personal branding page and book a free discovery call to discuss and learn how I might help you.
A bit about the author
I’m Tricia Keracher-Summerfield, a London personal branding photographer who is experienced in helping entrepreneurs and small business owners grow their audiences and elevate their brands. I work with clients who are dedicated to becoming more visible and growing their businesses. It’s a strategic and collaborative process. I’m committed to helping you every step along the way, while making it an enjoyable experience where you feel relaxed, confident and have a bit of fun!
