The importance of personal branding photography
As a small business owner, entrepreneur, artist, maker or consultant, it’s more important now more than ever, to connect and build a relationship with your audience. The pressure to attract and convert clients through social media and a professional website is paramount. It’s not enough to post solely about your product or service or use generic stock images.
Connect with your audience
With only seconds to attract a visitor to your website or social media, engagement is key. Make your brand stand out from the crowd with quality, on brand images that tell a narrative about you and your brand. Visitors will be be attracted to your genuine stories and authentic images and you’ll be on your way to building trust and establishing a relationship.
Save time
A portfolio of on brand, quality images that are ready to use for all your communication channels (website, social media, promotion materials and profile images) will save you time and allow you to focus on your business. No more time wasted searching and scrolling through your smartphone or stock images. Your unique images will also help to bring out the story you want to convey and save time writing your posts. What could that extra time mean to you?
Feel confident
If you struggle to find decent photos for your website or social media, chances are, you won’t feel confident sharing them with the world. Having a library of consistent, quality images that portray your brand story will give you the confidence to share them across your communication channels and demonstrate your professionalism and brand values.
Camera shy?
Fear not! You’re not the first to worry about this. A personal branding photoshoot is all about the planning that goes into creating a bespoke photoshoot that enables you to be relaxed and comfortable whilst portraying the story that you want to convey. You’ll be so focused on doing what you enjoy that you’ll forget the camera is even there.
Are you ready to take that step?
To learn more and find out how I can help with your personal branding photography, see more here or drop me an email at tricia@portrayedphotography.co.uk Please include a mobile number in case my response lands in your spam folder.
